HB Diagnostic "Gut Check"  



Fundamental questions for fast-growing professional services organizations. 

Give yourself no more than 10 minutes to answer the following five questions

1.What business are you really in?
HINT: Suppose you're racing through the airport to catch a plane when you bump into an old school friend who asks: "So what kind of work do you do?" REMEMBER, THERE'S NO TIME TO CHAT.


2.What's so exciting about your business concept, service offering or process?
HINT: What gets you out of bed in the morning and why do you get excited talking about it?


3.What motivated you to choose the name you selected for your firm or business? If you could start over, what would it be?


4.If your business uses a tag line, what does it really mean?


5.What special skills and attributes do you (and/or your management team) bring to the table that make you unique? 


For a complimentary evaluation of your responses, and to receive the remaining 20 questions…..Please provide contact information here and reference “Gut Check.”